Privacy Policy
Effective Date: January 1, 2022
Last Updated: February 18, 2025
Welcome to The Grape Rack! At TheGrapeRack.com, we respect your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and protect your information in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
1. Who We Are
Website Name: TheGrapeRack.com
Business Name: The Grape Rack
Address: Miami, Florida
Email: inforthegraperack@gmail.com
As a seller of wine holder accessories, we collect and process personal data to provide our services, improve our offerings, and comply with legal requirements.
2. Data We Collect
We collect the following types of data when you interact with our website:
2.1 Personal Information (Provided by You)
- Contact Information – Name, email address, phone number, and billing/shipping address.
- Account Information – Username, password (encrypted), and order history.
- Payment Information – We do not store payment details. Payments are processed securely by third-party payment gateways.
- Customer Support Data – Any messages, inquiries, or support requests submitted via email or contact forms.
2.2 Automatically Collected Information
- Cookies & Tracking Data – IP address, device type, browser type, referral sources, pages visited, and interaction details.
- Analytics Data – We use third-party tools (e.g., Google Analytics) to understand website traffic and user behavior.
2.3 Data from Third Parties
- Payment Processors – We receive confirmation of payment but do not collect financial details.
- Marketing Platforms – If you subscribe to our newsletter, we may receive your email preferences.
3. How We Use Your Data
We use your data for the following purposes:
✔ To Process Orders & Deliver Products – Ensuring smooth transactions and fulfilling purchases.
✔ To Provide Customer Support – Addressing inquiries, troubleshooting issues, and improving service quality.
✔ To Improve Our Website & Services – Using analytics to optimize the user experience.
✔ To Send Marketing Communications (with your consent) – Promotional emails, special offers, and newsletters.
✔ To Comply with Legal Obligations – Preventing fraud, complying with tax regulations, and enforcing our policies.
4. Legal Basis for Processing Data (Under GDPR)
We process your personal data based on the following legal grounds:
📌 Contractual Necessity – When processing is required to fulfill orders and deliver products.
📌 Legitimate Interests – Improving our website, enhancing security, and preventing fraud.
📌 Consent – Sending marketing communications, using cookies (where applicable).
📌 Legal Obligation – Complying with tax, accounting, and consumer protection laws.
5. Data Sharing & Third-Party Services
We do not sell or rent your personal data. However, we share information with:
🔹 Payment Processors – Secure payment providers (e.g., Stripe, PayPal) to process transactions.
🔹 Shipping Providers – Logistics partners for order delivery.
🔹 Marketing Platforms – Email marketing services for newsletters (only if consent is given).
🔹 Legal Authorities – When required by law or for fraud prevention.
6. How We Protect Your Data
We implement technical and organizational measures to safeguard your personal data, including:
🔒 Secure Servers – Data is stored on encrypted and access-controlled servers.
🔒 SSL Encryption – Secure connections for all transactions.
🔒 Restricted Access – Limited employee access to personal information.
🔒 Regular Security Audits – Monitoring for potential vulnerabilities and breaches.
7. Your GDPR Rights
As a resident of the European Economic Area (EEA), you have the following rights:
✔ Right to Access – Request a copy of your personal data.
✔ Right to Rectification – Correct inaccurate or incomplete data.
✔ Right to Erasure (Right to Be Forgotten) – Request deletion of your data (except where legally required).
✔ Right to Restrict Processing – Limit the way we use your data.
✔ Right to Data Portability – Receive your data in a commonly used format.
✔ Right to Object – Opt out of marketing communications.
✔ Right to Withdraw Consent – If processing is based on consent, you can withdraw it at any time.
📩 To exercise your rights, email us at Support@thegraperack.com. We will respond within 30 days as per GDPR requirements.
8. Cookies & Tracking Technologies
Our website uses cookies to enhance the browsing experience. Cookies allow us to:
🍪 Remember your preferences and settings.
🍪 Analyze website traffic and performance.
🍪 Provide personalized content and ads (if applicable).
You can disable cookies in your browser settings. Read more in our [Cookie Policy] (if applicable).
9. Data Retention Policy
We only retain your personal data for as long as necessary to fulfill its purpose:
🗂️ Orders & Transactions – Retained for 7 years (for tax/legal compliance).
🗂️ Marketing Data – Retained until you unsubscribe.
🗂️ Customer Inquiries – Retained for 1 year after resolution.
When data is no longer needed, we securely delete or anonymize it.
10. International Data Transfers
As we operate from Miami, Florida, data may be stored or processed outside the EEA. We ensure GDPR compliance by:
✔ Using secure servers and encryption.
✔ Signing Data Processing Agreements (DPAs) with third-party providers.
✔ Complying with Standard Contractual Clauses (SCCs) for data transfers.
11. Marketing & Email Communications
📧 Opt-In Consent: We only send promotional emails if you have expressly opted in.
📧 Opt-Out Anytime: Click "Unsubscribe" in our emails or email us at inforthegraperack@gmail.com.
We do not use aggressive marketing or spam.
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect new laws or business changes. Any modifications will be:
📅 Posted on this page with an updated "Last Updated" date.
📩 Notified via email (if applicable).
We encourage you to review this policy periodically.
13. Contact Us
If you have questions, concerns, or data requests, contact us at:
📍 The Grape Rack
📩 inforthegraperack@gmail.com
📍 Miami, Florida
Thank you for trusting The Grape Rack! We value your privacy and are committed to protecting your data. 🍷